Is this the start of an 80-proof bourbon revolution?
By Chris Perugini, Forbes Contributor
Milam & Greene is looking to disrupt the modern American whiskey market in a way that craft producers rarely attempt: by intentionally creating a quality whiskey bottled at the legal minimum 40% alcohol by volume, or 80 proof.
To a casual consumer, this might not seem particularly groundbreaking, but to the whiskey enthusiast segment, the idea flies directly in the face of a broader cultural shift that has brought bigger, bolder, and higher-proof whiskies into the spotlight over the last 25 years.
Milam & Greene has always built its business on experimentation in pursuit of unique flavor. With hands-on operations at both their Blanco, TX, distillery and in Bardstown, KY, Milam & Greene has a portfolio of whiskey from both states—made on a combination of column and pot stills—to create products that showcase the result of deliberate and thoughtful whiskey-making.
