Whisk(e)y Marketing School at Wizard Academy in Austin combines whiskey knowledge with storytelling, service and business communication.
The school’s own Whiskey Sommelier certification series covers world whisky, American whiskey, and Scottish and Irish traditions. Its teaching brings history and production knowledge together with palate training, helping students develop both their understanding of whiskey and their ability to describe it to others.
Public speaking and storytelling run through the curriculum alongside subjects such as food pairing, judging and blending. Its advanced coursework also addresses service and business marketing. For the whiskey industry, the school’s focus connects product knowledge with the skills used to educate customers, guide conversations and communicate a brand’s story. Certification is awarded through the school’s program.
Services and expertise
Whiskey history and regional styles
Palate development and tasting education
Public speaking and whiskey storytelling
Service, brand communication and business marketing